About Rini
Rini Africa was born from a fascination with fabric.
The Fascination
Its texture. Its history. The hands that shape it, and the stories it carries. Rini began as a study of these things, long before it became a brand.
We look closely at cloth most of the world only glances at, the techniques behind Bazin, Adire and Batik, and the trade routes, dye pits and guilds that shaped them.
What Rini Is, For Now
Rini is rooted in a belief in women in their strength, their individuality, and their right to take up space as themselves.
For generations, women have carried stories through what they wear: fabrics chosen with care, colours that speak, patterns that remember, and clothes that make them feel at home in themselves. Yet the expectations placed on women can often make that sense of self feel secondary.
Rini is about changing that. It is a celebration of womanhood through fabric, creating a space where women can express themselves with confidence, comfort and intention, in textiles they trust and traditions they recognise.
For now, Rini is not a store. It is an exploration of women, culture and the fabrics that have always been part of their stories.
The Founder
The Woman Behind Rini
Khadija Suleiman Shehu Jebu grew up between Jos and Kano, two places that shaped her eye, her sense of culture, and her relationship with fashion.
Jos gave her an appreciation for creativity and expression. Kano immersed her in heritage, craftsmanship, textile and colour. Between the two, a contemporary perspective took root, the one she now brings to Rini Africa.
A youth leader and entrepreneur at heart, she has spent her career building spaces for others to grow. Rini is an extension of that same instinct, where her love of fabric, culture and design meets a longer, more purposeful story.
Rini is not trying to reproduce history exactly. We interpret African textile artistry through a contemporary lens.